Your Natural Habitat
We all have animal instincts. From fight or flight to finding a mate – these inherent, unlearned behaviors are coded into our DNA. One of our strongest biological urges is nesting: Creating a place where we feel safe and comfortable, somewhere that’s cozy and familiar. Just like bears build out dens, gorillas make nests and rabbits dig hutches – we too, have an innate desire to create a habitat for ourselves. So whether you’re outfitting a vintage airstream like a hermit crab finding a new shell, or designing a four bedroom home like a lion looking after his territory – Parachute’s natural essentials will make it home.
This was the Parachute digital campaign for Q1 2020. It was utilized across all paid digital mediums as well as some owned channels.
CD: Hilary Sherman
CW: Lindsey McMahon, Katey Hawley