Black Friday – Cyber Monday 2020
After spending the majority of the year in quarantine, people are craving human connection, authenticity and a little fun. As their feeds fill with pushy, generic Black Friday ads – Parachute provides a much-deserved break from the monotony. Our BFCM 2020 concept is designed to feel genuine, human and playful. Utilizing bite-sized video and raw, behind-the-scenes moments of models interacting with our product, Parachute is able to offer both a promotion and an emotional appeal, as well as highlight our home essentials in an entirely new way. Messaging focuses on 20% off everything, with supplemental copy as lighthearted as the creative – calling out urgency, rarity and current culture. The sale won’t last, but this feeling will.
This concept was executed for the e-comm site as well as marketing channels. I worked alongside the Art Director to plan and cast the shoot, assist on set, and executed all final marketing deliverables.
Email Newsletters
Mailers
Organic + Paid Social
PR Flyer
