Aurora Health Care is more than just health care. Through the Better Together fund, Aurora focuses on the health and well-being of the whole community. However, most don't even know that Aurora is doing this kind of work. We created a broadcast campaign around the idea of togetherness and that Aurora Health Care is making communities healthier in ways stronger than medicine.
In addition to the Community campaign, Aurora Health Care had already launched a successful campaign for Primary Care that focused on their main practice–people. Aurora Health Care believes that if they're truly doing their best work, their patients are out living their lives. We wanted to relaunch a new round of this campaign that brought real people to the forefront by showcasing them in their most comfortable environments.
GCD: Vince Beggin
CD/CW: April Swinson
AD: Jesse Mitchell
AD: Laura Schmidt