Laura Schmidt

 Parachute Loungewear

The creative team was tasked with creating a campaign for the Parachute loungewear collection to help show customers how the loungewear was designed to mix and match. We wanted to show a variety of styling, color pairing, and give it all a fun on-set BTS energy. This photography was used in catalogs, paid ads, organic, and on site.

CD: Hilary Sherman
ACD: Madelyn Somers
AD: Laura Schmidt
Photographer: Jessica Schramm