The smartest gift for everyone on your list.
BISSELL needed to launch the brand new SmartClean Robot Vacuum for the holidays, but didn't have the budget for a big TV spot. To gain some social traction, we created videos that highlighted eight different holiday archetypes using a SmartClean. Each week, we posted a video from our eight videos and encouraged followers to tag one of their friends that the archetype reminded them of. BISSELL experienced their most successful social campaign yet with over 10 million impressions. To top it off, the product completely sold out on Cyber Monday.
GCD: Matt Pruett
CD/CW: Matt Burgess
AD: Laura Schmidt
Producer: Abby Stavig